Download a copy of Adam Kaufman's Resume
Creative, detail orientated product marketing professional with experience in many focuses of technology. Driven by fast-paced, highly challenging environments with emphasis on bleeding edge technology, innovative thinking and product positioning. Highly adept at working and leading cross-functional teams to produce top level results. Recognized by peers as a committed, results orientated contributor.
Micron Technology/Lexar Media
Product Marketing Manager | May 2006 – September 2007
-Constructed Lexar’s value-add software go-to market plan and successfully negotiated partner contract with third party which provided Lexar the most compelling gaming portfolio in the market.
-Managed product life cycle for four distinct product lines from conception to production that generated more than $125 million in revenue annually.
-Defined and introduced new form factors into the gaming product line that increased revenue by 30%.
-Championed the resolution of Lexar’s resource constrained Memory Stick product line during component shortage based on self-designed allocation model.
-Created marketing collateral and training tools for 3rd party sales agents and represented Lexar at trade shows and in interviews with press.
-Partnered with sales team to effectively promote products against competition and precisely execute account penetration strategies.
Corporate Account Manager | January 2004- May 2006
-Project managed contract negotiations and product promotions to multiple layers including CTO, IT, and management within target organization.
-Introduced new internal marketing program and learning resources to communicate changing product lines and customer management CRM systems.
-Led team of data consultants, contract & offers specialist, billing support representatives, network engineers, and external tool team members to acquire new business.
Sales Lead/Acting Manager | April 2002-April 2004 (AT&T Wireless)
-Led team of peers to surpass multiple sales goals while exceeding personal sales goals up to 375%.
-First representative to sell 750 features three months in a row and establish 100 new lines of service within one month in district.
-Created commission tracking tool which was successfully deployed to all team members to cut down on commission payment errors.
Experience in the following systems:
San Jose State University | B.S. Business Marketing, 2003
-Educated in general business practices such as advertising, promotions and strategic management.
-Specialized in online marketing and price and product strategies.