Summary

Creative, detail orientated product marketing professional with experience in many focuses of technology.  Driven by fast-paced, highly challenging environments with emphasis on bleeding edge technology, innovative thinking and product positioning.  Highly adept at working and leading cross-functional teams to produce top level results.  Recognized by peers as a committed, results orientated contributor.

Experience

Palm, Inc.
Product Manager | September 2007-Present
Coordinated all marketing deliverables in effort to launch the new Touchstone inductive charging technology at Palm. These efforts included product naming, logo ideation, webpage creation, pricing strategy and customer penetration
Defined product strategies that guided products through their life cycle to increase customer penetration and increase sales by continuously reviving the positioning of that particular product
Wrote multiple product requirement documents that evolved Palm’s off the shelf accessory line into a highly custom, value added portfolio of differentiated products
Lead cross-functional groups including NPI, design engineers, contract manufacturers, and electrical engineers to define, develop, and launch new accessories on time and within budget to the Smartphone market

Micron Technology/Lexar Media                                                                                               
Product Marketing Manager | May 2006 – September 2007
Introduced products that differentiated Lexar in a commodity market such as professional flash memory card readers and advanced gaming flash products
Re-strategized Lexar’s value-add SW go-to market plan and successfully negotiated partner contracts with multiple SW vendors which ultimately provided Lexar the most compelling gaming software portfolio in the market
Defined and introduced new form factors into the gaming product line that received tremendous positive feedback from customers and increased revenue by 30%
Managed product life cycle for four distinct product lines from conception to production that generated more than $125 million in revenue annually
Championed the resolution of company’s globally effected allocation issue for Memory Stick product line during component shortage based on self-designed allocation model
Closely guided sales team to effectively promote products against competition and precisely execute account penetration strategies
Created marketing collateral and training tools for 3rd party sales agents, represented Lexar at trade shows and in interviews with press

AT&T Wireless
Corporate Account Manager | January 2004- May 2006
Project managed contract negotiations and product promotions to multiple layers including CTO, IT, and management within target organization
Introduced new internal marketing program and learning resources to communicate changing product lines and customer management CRM systems.
Led team of data consultants, contract & offers specialist, billing support representatives, network engineers, and external tool team members to acquire new business.

Sales Lead/Acting Manager | April 2002-April 2004 (AT&T Wireless)
Led team of peers to surpass multiple sales goals while exceeding personal sales goals by 125% to 375%.
First representative to sell 750 features three months in a row and establish 100 new lines of service within one month in district.
Created commission tracking tool which was successfully deployed to all team members to cut down on commission payment errors

Special Skills

Experience in the following systems:

• Microsoft Office, Word, PowerPoint, Access, and Excel
• Microsoft Windows
• Adobe Photoshop
• Adobe Dreamweaver
• Oracle, Oracle Discoverer
• SAP
• Agile
• Apple OS X

Education

San Jose State University | B.S. Business Marketing, 2003
Educated in general business practices such as advertising, promotions and strategic management.
Specialized in online marketing and price and product strategies.